Focus Media second quarter net profit of 37.7 million U.S. dollars

U.S. Eastern Time at 16 o'clock on the September 27th (Beijing time at 4 o'clock on the 28 September) News, Focus Media (Nasdaq: FMCN) announced today that as of June 30 in the second quarter of 2007 unaudited financial statements . The report shows that Focus Media revenue for the second quarter of the total 113.3 million U.S. dollars, up 126.3%, 97.5% previous quarter; in accordance with GAAP, net income for the second quarter of 37.7 million U.S. dollars, up 126.2% , up 131.5% sequentially.

Main results:

- Focus Media revenue for the second quarter of the total 113.3 million U.S. dollars, up 126.3%, 97.5% previous quarter.

- Focus Media Net income for the second quarter of 37.7 million U.S. dollars, up 126.2 percent, 131.5 percent growth the previous quarter. Focus Media second quarter fully diluted earnings per ADS was 0.32 U.S. dollars. Excluding non-cash share-based compensation expenses and amortization of intangible assets resulting from acquisitions (not in accordance with GAAP), Focus Media Net income for the second quarter of 45.3 million U.S. dollars, fully diluted earnings per ADS 0.38 U.S. dollars.

- As for the advertisers products growing digital media, Focus Media will be three different categories according to the report of advertising revenue, are: (1) digital outdoor advertising, including commercial building network (network A network of commercial buildings Other commercial premises network, outdoor LED network and movie theater advertising network), store network, apartment elevator print media network; (2) Mobile advertising; (3) Internet advertising.

- Focus Media Digital Outdoor Advertising second-quarter revenue of 76.9 million U.S. dollars, which come from the commercial location network, including outdoor LED network (iStreet Network) and movie theater advertising network, advertising service revenue was 51.1 million U.S. dollars, up 67.8 % increase 61.4% sequentially; from the store network advertising service revenue for the 7.2 million U.S. dollars, up 10.8%, up 9.1% sequentially. Network from the apartment elevator print media advertising revenues for the 18.5 million U.S. dollars, up 89.7%, 46.4% previous quarter.

- Focus Media, mobile advertising revenues for the second quarter of 10.9 million U.S. dollars, up 253.8%, 81.1% previous quarter.

- Focus Media Internet advertising revenues for the second quarter of 25.2 million U.S. dollars. Focus Media Internet advertising revenue primarily from the first quarter of 2007, acquired Allyes.

Financial Analysis:

Focus Media revenue for the second quarter of the total 113.3 million U.S. dollars, compared with last year's 50.1 million U.S. dollars increased 126.3 percent, 57.3 million U.S. dollars the previous quarter growth of 97.5%.

Focus Media's digital outdoor advertising second quarter revenue of 76.9 million U.S. dollars, compared with last year's 46.8 million U.S. dollars increased 64.4%, 51 million U.S. dollars the previous quarter growth of 50.8%. From the second quarter of Focus Media commercial location network, advertising service revenue was 51.1 million U.S. dollars, in the digital outdoor advertising revenue accounted for 66.4%; from the store network advertising service revenue was 7.2 million dollars, revenue in the digital outdoor advertising accounted for 9.4%. Network from the apartment elevator print media advertising revenues for the 18.5 million U.S. dollars, in the digital outdoor advertising revenue accounted for 24.1%.

As the growing media products, and customer demand continues to grow, Focus Media started in accordance with the needs of large advertisers to provide customized media solutions. Focus Media also given to commercial buildings in the city network to extend the cycle time to 12 minutes. Affected, Focus Media reported in the previous financial network provided 30-second commercial advertising time slots of the volume and the average time per 30-second ad revenue is no longer representative. So this year, Focus Media will no longer provide such data.

As of June 30, 2007, Focus Media commercial location network installation

The total quantity of liquid crystal screen 89 687, of which 85,010 are directly owned by the company's network of regional distributors is 4677. As of June 30, 2007, Focus Media in 1205 installed a large supermarket LCD screen, higher than as of March 31 of 1196. As of June 30, 2007, Focus Media at 734 supermarkets and 2,056 convenience stores to install the LCD screen. As of June 30, 2007, Focus Media store network in the total quantity of liquid crystal screen 41 322 as of March 31 to 40 736. As of June 30, 2007, Focus Media Advertising Framework available for the total number of 161,435, as of March 31 was 124,542. As of August 30, 2007, Focus Media has installed 6,796 digital 2.0 framework, mainly located in Beijing, Shanghai, Guangzhou and Shenzhen.

The second quarter of Focus Media Focus Media Wireless from advertising revenues for the 10.9 million U.S. dollars, compared with last year's 3.1 million U.S. dollars increased 253.8 percent, six million U.S. dollars the previous quarter growth of 81.1%.

Focus Media second quarter from Allyes revenues of 25.2 million U.S. dollars. In Focus Media Internet advertising revenue, digital marketing, digital marketing technology and digital performance media accounted for 90.0%, respectively, 3.4% and 6.6% proportion.

Focus Media second quarter gross margin was 61.8 million U.S. dollars, compared with last year's 28.5 million U.S. dollars increased 117.2 percent, 31.8 million U.S. dollars the previous quarter growth of 94.8%. Second quarter of 2007, Focus Media's digital outdoor advertising gross margin was 63.1%. In Focus Media Digital outdoor advertising business, commercial network gross margin was 65.0%, store network gross margin was 28.4%, flat apartment elevator network gross margin was 71.6%. Focus Media mobile advertising gross margin was 58.0%. Focus Media Internet advertising gross margin was 27.1%. Focus Media second quarter gross margin was 54.6%, 56.9% lower than the same period last year, mainly due to lower profit margins to join the Internet advertising business.

Focus Media operating expenses for the second quarter of 23.7 million U.S. dollars, which included the acquisition of the 800,000 U.S. dollars generated by amortization of intangible assets and 460 million non-cash stock compensation expense. Focus Media operating expenses in the second quarter of the total revenue accounted for 20.9%, 30.2% the previous quarter. Focus Media General and administrative expenses of the second quarter to 11.6 million U.S. dollars, the proportion of total revenue 10.3%, which included 2.6 million U.S. dollars in stock-based compensation; sales and marketing expenses for the 13.2 million U.S. dollars, the total operating percentage of revenue was 11.6%, which included 2 million U.S. dollars in stock compensation expense. Focus Media second quarter operating margin was 33.7%, 25.2% the previous quarter. Excluding non-cash share-based compensation expenses and amortization of intangible assets (not in accordance with GAAP), Focus Media's second quarter operating margin was 40.4%.

Focus Media Net income for the second quarter of 37.7 million U.S. dollars, up 126.2 percent, 131.5 percent growth the previous quarter. Focus Media second quarter fully diluted earnings per ADS was 0.32 U.S. dollars. Excluding non-cash share-based compensation expenses and amortization of intangible assets resulting from acquisitions (not in accordance with GAAP), Focus Media Net income for the second quarter of 45.3 million U.S. dollars, fully diluted earnings per ADS 0.38 U.S. dollars.

Outlook:

Focus Media expects third quarter 2007 total revenues of 132 million U.S. dollars to 135 million U.S. dollars; not included in share-based compensation expenses and amortization of intangible assets resulting from acquisitions (not in accordance with GAAP), Focus Media expects third-quarter Net income was 52 million U.S. dollars to 54 million U.S. dollars, fully diluted earnings per ADS 0.41 dollars to 0.43 U.S. dollars. As the Internet advertising business growing faster than expected, Focus Media will be in 2007 revenue estimate from 390 million U.S. dollars to 400 million U.S. dollars, raised 440 million U.S. dollars to 4.5 billion.

Conference Call:

After the earnings release, Focus Media will be Eastern Time at 21 o'clock on the September 27th (Beijing time at 9 o'clock on the 28 September) conference call. Focus Media will be the management will attend the meeting, results and highlights and to answer questions raised by investors and analysts. Focus Media to listen to the conference call, U.S. investors can call toll-free number +1-866-700-7477, Hong Kong investors may call +852-3002-1672, international investors can call +1-617-213 -8 840, the password is "81045580."

U.S. Eastern Time on September 27 to October 4 between the U.S. investors can call toll-free number +1-888-286-8010, international investors may dial +1-617-801-6888, to listen to Focus Media conference call recording, the password is "34979673." In addition, investors can access the Focus Media web site ir.focusmedia.cn, listen to the teleconference webcast and recording.







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eHR Four Party Advisory Misunderstanding

If you pick up a foreign management books, chances are "performance management" of the subject, or may be "cost management" of the subject, no matter what, you can easily find a specific section: This book is the subject of a number of errors . Similarly, the concept of domestic enterprise information dissemination there are errors. Truth and falsehood, is often a pair of neighbors.

"Consulting Party" in the background appears

As the overall national trend of enterprise information from immaturity to maturity, more and more companies to make such a demand: I hope that in considering the application of eHR systems such as construction, to find a real understanding of information technology applications, understand the business, to overall long-term considerations for business staff and assistants. This brings "Party Consultation" service approach: In order to address enterprise "Party A" and the vendor, the implementation of company "B" asymmetric information between parties to promote the business and implementation services, communication and win-win situation, providing information Application of a series of customized training, IT planning, product selection, process control, assessment and other professional services to help enterprises effectively manage information technology to enhance and to obtain benefits.

However, the "Party consultation" understanding, there are also some errors, these errors make the information in the enterprise application and implementation of decisions seem hesitant and slow.

Myth # 1: Select Party advice is to choose Supervision Service.

Out of misunderstanding: the risk information is not ex post facto project evaluation, but in the whole process of project management and control. If the process is simple to implement supervision and guidance, it is difficult to effectively reduce the corporate and consulting company information asymmetry, information is difficult to truly reduce the risk of the application process.

Information system project risk not only from the project implementation process. If you choose at the outset a wrong software or a service company strength is not strong, then the Commissioner can not find even the best implementation of the project risk reduction. Therefore, more emphasis on consulting Party is the whole enterprise information applications staff roles, including project planning, requirements analysis, software and implementation partner selection, project implementation process of the auxiliary management, project evaluation after the results.

Before the start of the project, Party A consulting company's business needs through research and analysis conducted to determine the scope and objectives of the project. In addition, Party A consultation is also the enterprise, business, finance, project management, to analyze the overall assessment of the implementation of enterprise risk now facing where what should be strengthened and enhanced.

Implementation of the project, Party A consulting through project management tools, according to the International Project Management Association of generic project management method, the progress of implementation, risk management, communication management, document management, quality control and some links to assist management to reduce the enterprise Information risk of the implementation process to help companies improve their business and the implementation of the process of implementation of project management.

After implementation of the project, Party A will be combined with consultation before the start of the project, the project start the process, after the end of the project to assess the situation at all stages of project implementation results, and make optimal business direction and future implementation plans.

Shows that consultation will not be a simple Party is equivalent to the supervision of project implementation. Supervision in accordance with certain standards and norms to appraise and supervise the implementation of the company's work, but in the process of implementing information systems, whether international or domestic, as the construction industry as no set of quantifiable standards and norms for corporate and implementation of company information. Because the business reality is vastly different, there can not be generalized in the management of the standards. Therefore, Party A consultation process in the implementation of the project is not a judge's identity, but more of a company's staff, is to help business and implementation of a bridge company, to assist the parties in the project implementation to improve project management of both reduce project risk.

Myth # 2: enterprise information applications, such as eHR, the key lies in implementation of the company. Implementation of the company that is good, there is no need, please consult Party; implementation of the company that is not good, please consult Party did not help.

Out of misunderstanding: the successful application of enterprise information is the key enterprise itself, if successful hopes entirely on the implementation of the company, then the idea itself has already been to the progress of information buried a hidden danger.

The success of enterprise information, the most important is not the software's advanced nature and implementation of the company's service capabilities, but the company's own quality, experience and skills are sufficient to meet the management and improve the synchronization information. That is, when companies are successful in the ERP and anxiety, the uncertainty, the first should ask yourself the question: "enterprise itself ready yet?" This provision is comprised of companies within the right awareness and understanding of information technology extent, on the software industry and consulting knowledge of the degree of control over the project implementation capabilities. Throughout the successful application of information technology companies, the key point is the company for information technology and consulting industry with in-depth knowledge and understanding of, and companies begin to implement the project in the beginning, it is deeply aware of their implementation of the project owner.

But many business reality is that the understanding of information technology remain at the conceptual level only, not to mention the software and consulting industry knowledge, it is difficult to accurately evaluate an implementation of the company's "excellent" and "bad." Second, a "good implementation of the company" and a "good", a project is two totally different concepts. Although some people can be pledged to promote their successful implementation of the project 100%, but the reality is: Whether foreign consulting giant, or the domestic implementation of the biggest names in the unsuccessful case against them everywhere and really talk about success The case is rare. Thus, the implementation of the company's strength does not determine the success of a project, even more important is to implement the team's experience and efforts, and this is the need for strong project management skills to achieve. Objectively speaking, really have this ability and the implementation of the company is not many. Therefore, if the project before the start of the implementation process, the success of the project hopes entirely on the implementation of the company, which is in itself a worthy pay close attention to the perceived risk, have also been planted to the progress of information technology risks.

Misunderstanding 3: "Software Products + implementation of the company", so that we can ensure the success of enterprise information applications.

Out of the Myth: No one can ensure success when the project began, mature enterprises address risk, calmly, steadily success.

Application of information involving corporate departments, need to mobilize various resources within the enterprise. More importantly, the information technology application as a project, the implementation of the application process must also exist a variety of risks, the need for risk management. No one can ensure success when the project began, Party consultants have served as staff can not be out of this blank check, software companies, the implementation of the company can not give up the professional ethics to make unrealistic over-commitment to the project left a family troubles. The successful application of information technology is not "guarantee out" is the work by companies in place, the various properties of software products in place, the implementation of the services the company put in place "to do step by step out" of. Party consultation process in the service provider does not offer a specific product or implementation services sales agent, but through the ERP / CRM / SCM system applications such as long-term market tracking, extensive analysis and research of various products characteristics as well as the success or failure of the application of information technology industry case, according to the actual situation of enterprises to provide a neutral, impartial advice. Party consultants in the project team played the role of the enterprise's staff, this staff is not the role of the decision of the Party Advisory deliberately suppressed to help Party B, but as an experienced professional to add strength to the Party The project team, and provide appropriate advice to the Party clear project requirements, understanding of project risk, improve business awareness, promote consensus and by examining the implementation of the company's commitment to the importance and implementation of the project level, to promote enterprise side and the implementation of the reached win-win situation, to promote the success of the project.

Myth # 4: "Party Advisory abroad do not."

Avoiding Misunderstanding: relative to foreign enterprises, domestic enterprises also need to consult Party.

The country is a practice of information technology, first refer to the practice of history and experience abroad, this is a grain of truth, the development of foreign enterprises in the information ahead of our country, we can get out on the basis of reference to more foreign the way for Chinese enterprises. On the one hand, we see that the foreign presence APICS, Gartner and other information technology authority, for foreign enterprises to the development of information technology to provide a variety of expert services year round. Many of the world's top 500 companies and these institutions have established stable partnerships, the information authority to provide enterprises with a variety of expert services, information technology application from the analysis of trends, you have to plan the development of Enterprise Information and specific applications of choice, and so on.

Relative to foreign enterprises, the application of the domestic enterprise information maturity is generally low. Most companies especially in the corporate senior management, lack of information related to the application of knowledge and deep understanding. Therefore, enterprises need to apply for their own information to make clear the direction of choice, they often feel difficult. In addition, the domestic software vendors and service providers to implement the overall level of industry self-regulation needs to be improved. Objectively speaking, software and implementation services in the sales process, does have some over-promise, "the negotiation process with the customer information application in exaggerating the role and effect of raising expectations" and "in the implementation process deliberately to customer needs avoid, reduce expectations "in stark contrast. Domestic enterprises have already happened and many information technology failures, has provided a lot of negative materials and bitter lessons.

The Party consultation is to provide a range of business services to general staff. Party staff consultation service is a business management and information to promote the level of the process of continuously spiral. From a large part of it, including: assessment of the status of enterprise information, the application of information technology planning, business needs analysis, product selection, project management processes supporting the implementation of continuous improvement of after. Party counseling is not for business information in a specific project to provide a one-time services, but located in the business management and information technology applications to enhance the long-term strategic partner. Link from the specific operation, the Party can provide consultation for enterprises is a spectacular race Employee eHR, jeopardy, it can be a real number of users to purchase software LICENSE estimates; may be some protection software purchase contracts the terms of the agreed business interests, it can be a practical start in place of the ERP General Assembly; can be a consensus standard and easy to use project management project management IT platform, you can switch the program is a safe arrangement. Therefore, the Party consultation is a real consulting services, if only to stay in business literally explore the need for "Party A consultation", and do it "game of words" is no different.

After all, companies from the "Party consultation" full partners in service benefit.






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